There has been a change in how we all use social media as brands and consumers have adjusted to their new routines in the wake of the pandemic’s disruption. What was the peak social media posting period in 2021 is now much more narrowly targeted?
There is no doubt that social media creates prospects for many businesses, with roughly 4 billion users across all platforms and the average person using numerous social sites each month. Seventy-one percent of consumers said they were using social media more than in previous years, highlighting the importance for companies and marketers to connect with their target audiences where they already are. Moreover, the positive effects of marketers’ success in meeting customers’ social media expectations trickle down to all parts of the company. In this post we discussed about the time to post on social media.
Together with our data science team, we analyzed a year’s worth of social media data from Sprout Social’s 30,00+ clients to determine the peak and trough times for content engagement across all of our client’s social media channels and verticals.
You can use this information to better plan your publishing schedule, or you can keep reading to learn how to incorporate these findings into your analysis of your account’s peak times for engagement.
Best Times to Post on Social Media Overall
Different social networks will serve you better depending on your objectives, content style, and target audience. If your social media participation is below your expectations, it may be time to reevaluate your objectives and key performance indicators. To that end, knowing when your audience is most active is useful so you can focus your efforts there.
While interpreting the statistics for each social network, we regularly saw that the highest engagement times were Tuesdays, Wednesdays, and Thursdays at 9 or 10 a.m. Facebook, Instagram, Twitter, and LinkedIn all had their best results in the morning on weekdays.
Social media posts perform best between 9 and 10 a.m., Tuesday through Thursday.
- Tuesdays through Thursdays are ideal for social media updates.
- Sundays are the worst day to make a social media post.
Although this is a useful quick fact, there is more to social media posts than this. Engagement on each platform fluctuated widely and at notably different points during the week. Indeed, there is even more variation in participation when other sectors are considered. So, while 9 or 10 a.m. on Tuesdays through Thursdays is generally the optimal time to post on social media, there are a few other considerations before you schedule any posts.
Facebook’s Prime Posting Times
On weekdays, 3 a.m., 10 a.m., and noon are optimal times to make a Facebook post.
- Schedule your Facebook updates on Tuesdays, Thursdays, and Fridays for maximum engagement.
- Saturdays are the worst days to make a Facebook post.
Marketers worldwide utilize Facebook, but in 2022 we saw a fascinating shift when people were engaging with posts. Early mornings now seem more popular than midmornings did in previous years.
Comparing this year’s statistics to last year’s, we can see that Facebook has a few more “off” periods. Brands have found that early and midday on weekdays are far more advantageous times to get eyes on their content, with early mornings showing the most consistent interaction.
The top periods displayed are in US Central Time. Thus the high engagement shown in the early mornings, in addition to the conventional US workday, shows Facebook’s substantial global audience. Just what does this imply? In expanding a social media campaign across multiple countries, Facebook continues to provide promising openings.
Schedule Your Instagram Posts for Maximum Engagement
Instagram posts do best when published at 11 a.m. on Mondays, 10 a.m. to 1 p.m. on Tuesdays and Wednesdays, and 10 a.m. to 11 a.m. on Thursdays and Fridays.
- Tuesdays and Wednesdays are the best days to make an Instagram post.
- Sundays are the worst day to upload photos to Instagram.
In 2020 and 2021, Instagram grew rapidly; by early 2022, it had 2 billion active monthly users. There is no disputing Instagram’s staying power, especially as it rolls out new services and strengthens current ones, although competition for short-form video content from TikTok is heating up. Instagram Videos have been given new life with the addition of support for 60-minute videos, and Reels have made it simpler to make and find videos on the app.
Comparatively, Instagram’s peak posting periods grew in 2021, much like Facebook’s other widely used app, WhatsApp. Midday participation during weekdays became denser, with best hours ranging between 10 a.m. and 1 p.m., while nights and weekends still exhibited increasing opportunities for engagement.
Instagram remains an avenue for discovering new brands, products, and services. The app’s user base is evolving in response to the addition or improvement of e-commerce capabilities. A weekly shopping frequency of 44% is the norm for app users. It seems sensible to add shopping features to the app on a network whose foundation is sharing high-quality photographs.
However, brands shouldn’t ignore Instagram if that’s where their customers congregate. Highlight products or display your brand’s distinctive design with infographics by using this platform. By uploading a wide variety of material on Instagram, you can reach and interact with your audience in countless ways.
TikTok’s Peak Posting Times
Posting to TikTok on Tuesday between 2 and 3 p.m. and again on Wednesday and Thursday between 1 and 3 p.m. tends to get the most views and engagement.
- Wednesdays and Thursdays are the best days to upload to TikTok.
- Worst days to post on TikTok: Sundays
TikTok has shaken up the social app and marketing industries in recent years with no signs of slowing down. The app’s growth to over a billion users and the popularity of TikTok influencers indicate that the app’s potential is just beginning to be realized. TikTok, in case you haven’t heard of it, is a video-sharing app where users can upload short clips about whatever they like, find new businesses and goods, and keep up with their favorite creators and brands.
Sprout now includes recommended times to upload to TikTok. Typically, TikTok users are most active between 2 and 3 p.m. on Tuesdays and between 1 and 3 p.m. on Wednesdays and Thursdays. The app sees its highest activity levels on Tuesdays through Fridays between 10 and 4 in the afternoon.
There’s no need to panic if you haven’t mastered the art of creating a TikTok. You can still join the app and begin communicating with your demographic. TikTok offers limitless potential for digital creators, businesses, and consumers alike.
When You Should Tweet Most Effectively
- When using Twitter, Monday, Tuesday, Wednesday, Friday, and Saturday mornings are optimal.
- Twitter updates are most effective on Tuesdays and Wednesdays.
- Worst days to post on Twitter: Sundays
The most recent conversations and news can found immediately on Twitter. The COVID-19 epidemic continued apace into its second year in 2021. Brands that want to get in on the action of current issues need to strike a balance. Between being timely and staying true to their core principles.
When compared to the previous year, the most active times on Twitter are now centered in the middle of the morning and the middle of the afternoon, Monday through Friday. This may be a sign that people are paying more attention to breaking news and want to be entertained using trending Tweets and memes.
Keep in mind that there is more to Twitter than just the latest news and viral videos. Several companies now incorporate Twitter into their customer service strategies to reduce the volume of calls to their support lines. This is crucial for the platform as businesses work to increase trust among their clientele and proactively enhance the quality of their clientele’s social listening experiences.
Because of all these potential avenues of attention, firms on Twitter may have contradictory goals. By comparing the hours mentioned above to your schedule, you can see when it’s most beneficial to post to Twitter, whether promoting a new piece of content, responding to consumer inquiries, or managing several accounts.
- Tuesdays between 10 and noon are the sweet spot for LinkedIn updates.
- Wednesdays and Thursdays are ideal for making LinkedIn posts.
- Saturdays and Sundays are the worst days to make a LinkedIn post.
As could be expected from a network geared toward professionals, LinkedIn activity. peaks correspond closely to the typical 9-5 US workday. High engagement times are now centered in the middle of the day. And don’t extend too far past the US business hours, as they did in previous years. The weekend is a bad time to post on LinkedIn because fewer people actively use the platform.
It stands to reason that LinkedIn readers get the most out of this content throughout the workday. Given that so much of it is focused on professional thought leadership and career advancement.
Although LinkedIn still caters to a more niche audience than most social media sites, it is increasingly appealing to a wider range of people. LinkedIn’s growing community of 810 million users across 200 countries means the platform is gaining clout as a content hub for various purposes. Lead generation, finding co-marketing partners, showcasing company culture, and talent attraction is only the tip of the iceberg when it comes to the innovative uses of LinkedIn that businesses are discovering. LinkedIn is also a good platform for encouraging employee advocacy and letting workers contribute content to their profiles to boost their brands or careers. Timely LinkedIn Updates