Regarding social media design tips, graphics are a great way to get your company noticed. Photos, images, and infographics occupy more space on any social media feed than quotes and prose. As a result, how can you use visuals to help your business stand out on the internet? The first step is to develop a social media plan that includes visually appealing content to be shared on your social media profiles. Improve your social media visual strategy with these tips.
What’s the point of graphics?
More people engage with infographics and photos than they do with ordinary postings. Google+ offers photo postings excellent real estate; Facebook and Twitter posts that include photos earn more engagement than posts without images, while Instagram, Pinterest, and Tumblr employ images as their core content. Regarding visual content, social media users are considerably more likely to share, like, or favorite it.
Optimize your images for different social networks
Be sure to post frequently on various social media platforms, including Facebook, Twitter, Pinterest, Google+, and LinkedIn, to maintain a social media presence. Keeping your pictures looking their best is essential to a successful social media strategy since photos garner far more attention than links and text.
For the most part, the image dimensions required by each platform are varied. Canva features a variety of social media templates that are pre-formatted to fit the ideal dimensions of each network, making this process a breeze. Developing a custom template for your designs utilizing custom dimensions is also simple.
You should also use your company logo as a profile picture.
Using your company emblem as your profile photo is a good idea. To keep your brand’s identity consistent with your logo, don’t be scared to play around with it and design a different version of it.
- Make sure your profile picture and cover photo are in harmony.
The colors, imagery, and mood should all work together to create a cohesive look for your profile picture and cover photo. This sense of harmony and balance can be achieved by applying a filter to the cover image.
- The photographs you use should all have a similar look and feel.
- You must choose photos that fit your brand and your brand’s identity. Consider:
- What are the favorite things of your fans?
- The product or service you’re promoting.
What would your brand like to do and see if it were a person?
Finding photos that reflect your brand’s personality and attributes is easy with the help of these probing inquiries. And, if so, when
When retweeting or sharing, ensure the photos you choose are consistent with your brand.
Make use of a recognizable logo.
Think of Coca-vivid Cola’s red, Cadbury’s rich purple, and Nike’s ‘Just Do It.’ Consistency is a critical factor in brand awareness and success. You may establish consistent branding using the same fonts, colors, and photos across your social media platforms.
Produce a wide range of useful content
Regarding posting high-quality, shareable content, value and diversity are keywords. Don’t limit your posts to a single template; make sure that everything you post is relevant and useful for your site’s users. Increased social media exposure for your website’s great content is a surefire way to bring in more visitors.
Creating templates will help to ensure uniformity.
To ensure that your social media pages are consistent and that you have ready-to-use photographs whenever you need them, you should create templates.
The font arrangement has remained the same for both graphics, but the text and background color have been updated. Additionally, it is important to keep certain aspects of your brand consistent.
Make it easy to share your photographs
Facilitate the sharing of your website’s photographs via social media. Make use of easily recognizable social network icons like “share buttons.” The more people see your images and hear about your brand; the more people will become aware of it. That’s a slew of new consumers, clients, and followers without any effort on your part.
Make images that people want to share
Make sure all of your images are shareable. Get a sense of the most popular visuals by monitoring your statistics and social media accounts. Make it clear that sharing photographs is encouraged, and include a call to action.