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“Logo Design” and “Branding” are frequently use interchangeably. These two words are even occasionally use interchangeably. They are completely separate processes, though they are tightly related and must operate together cohesively.
Explained are the ideas of a logo and a brand.
The process of creating a logo is known as logo design. Branding is the process of creating a brand. Therefore, it is crucial first to establish the notions of a logo and a brand to better comprehend the distinction between logo design and branding:
Definition of a logo
A logo is a graphic mark that quickly identifies a business, a product for sale, or any other public or private institution. In a world where graphic elements compete for our attention daily, it is one way to set a business apart. A logo often consists of a combination of colours, illustrations, and typography. It is a graphic component that makes up a brand’s visual identity.
Definition of a brand
A brand is a concept or representation that people have in mind when considering particular offerings from a firm in both rational and emotional terms. This combination of physical and emotional stimuli is triggered when expose to all of the touchpoints between a person and a particular brand. These include, but are not limit to, the company name, logo, products, visual identity, employees, or advertising.
Consider the Brand
If you are familiar with the brand and have thoughts and feelings after viewing the logo, they might resemble the photo collage. Some consumers may be influenced by the brand’s founder’s status as a fashion icon, the items (makeup, clothing, and accessories), French haute couture, the high costs, or the in-store experience. A sense of luxury and elegance may influence others. Each of us will have a different experience and perspective.
What distinguishes branding from logo design?
Building a brand is the process of branding. To be more precise, it is a marketing tactic used by businesses to make it easier for customers to recognize their brand and products and persuade them to choose them over rivals’ offerings. What a specific brand is and is not is made clear by its branding strategy.
Different tools can be used to create a brand. Among the components employed in a branding strategy are the following:
- Brand definition: purpose, values, promise
- Brand positioning statement
- Brand identity: name, tone of voice, visual identity design (which includes the logo design)
- Advertising and communications: TV, radio, magazines, outdoor ads, website, mobile apps…
- Sponsoring and partnerships
- Product and packaging design
- In-store experience
- Workspace experience and management style
- Customer service
- Pricing strategy
Why does a logo matter so much in branding?
Most touchpoints with consumers and other stakeholders, including the website, brochures, stationery, product, packaging, commercials, uniforms, storefronts, and so on, are likely to use the logo, even though it is just one of several branding aspects.
Consequently, a logo can be viewed as one of the key graphic components that enable consumers to immediately recognize a firm, its goods, and its services. It will also frequently be the first thing people use to recognize you.
Here are some reasons why having a quality logo is crucial for branding:
People can recognize and remember your brand more quickly with a well-designed logo.
A logo is one of your company’s primary means of identification with customers and other stakeholders. It will be easier to identify your brand across various platforms and touchpoints quickly.
It establishes consistency across many communication avenues.
Businesses and organizations can be found in the modern world via various platforms, such as websites, blogs, social media, events, pamphlets, brochures, business cards, etc. You can effectively and consistently represent your business across all forms of communication by using a multifunctional logo.
Component of your company’s brand
Your company’s or organization’s logo will be a component of your (visual) brand identification. This is crucial since it will serve as one of the key instruments for communicating your brand identity, values, and personality to the other people you interact with graphically.
It promotes professionalism and elevates standards
People anticipate a brand to have a polished appearance, beginning with its logo. Your brand will stand out thanks to a professional logo design that makes it appear more dependable and trustworthy. A logo designed by a professional will also improve your chances of having one that is original, cutting edge, and accurately represents your company.
It will set your company apart from the competition.
Brands can experiment with their logo design to differentiate themselves from the competition. To demonstrate what your brand is and is not in comparison to the competition, utilize various colours, shapes, styles, and typographies in the design of your logo. A design for the logo that is pertinent to the business will also aid in brand recognition.
It can promote a personal relationship with your stakeholders and increase brand loyalty.
When people first see your logo
They should immediately recognize your company. A strong logo will help people remember your company and the emotions it evokes in them. The logo and other components of your branding plan will help the person feel positive about the company, whether they are a potential customer, employee, or provider. When the clothing retailer Gap changed its logo in 2010, many customers were so dissatisfie with the new design that the business opted to revert to the original one.
Conclusion
To sum up, a brand is a mix of all the tangible and intangible qualities that reflect the business. In contrast, a logo is a graphic element that symbolizes the brand alone. The logo wouldn’t have any true meaning without the brand; it would just be a decorative piece.
A strong branding strategy and a well-designed logo work together to help firms reach their customers more efficiently and construct an enduring, market-dominating brand. Don’t undervalue the value of a well-designed logo that aligns with your entire branding strategy if you are an entrepreneur considering creating a new company. Long term, it will pay off as an investment for your company and brand.
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